Since the very first time I saw the trailer of Tron Legacy I decided that I would have to try to do something inspired on that, all those light effects were exactly what I always love to do in Photoshop. Then I saw the James White design inspired by Tron and I was damn it, James nailed it. So I postponed my little experiment, however this week I decided that the time had come and so, I decided to recreate the logo effect we see in the trailer. For this tutorial I used Adobe Illustrator, Adobe Photoshop and Cinema 4D. Pretty much all the light effects and composition are done in Photoshop, the other apps were used just to create some shapes and elements, so if you want to do just the Photoshop part, in the of the tutorial there is a ZIP file with all the resource files used for this image.
Posts Tagged ‘creative logo’
Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram), is the image embodying an organization. Because logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos. Color is considered important to brand recognition, but it should not be an integral component to the logo design, which could conflict with its functionality. Some colors are formed/associated with certain emotions that the designer wants to convey. For instance loud primary colors, such as red, are meant to attract the attention of drivers on highways are appropriate for companies that require such attention. In the United States red, white, and blue are often used in logos for companies that want to project patriotic feelings. Green is often associated with the health and hygiene sector, and light blue or silver is often used to reflect diet foods. For other brands, more subdued tones and lower saturation can communicate reliability, quality, relaxation, or other traits.