Are you really see the helmet on head? its really wonderful helmet design i never seen it before. Designers Anna Haupt and Terese Alstin spent six years deliberating over the cycle helmet-hairdo problem, and have come up with Hövding – a helmet that sits not on the head but on the shoulder of the wearer and remains invisible until they have a collision. Hovding is a discreet collar that the cyclist wears around the neck. The collar contains a folded airbag which is visible only at a collision. The airbag is designed as a hood that in case of an accident will enclose and protect the cyclist’s head. Release mechanism is controlled by sensors that register abnormal movements of the rider in an accident. Watch the video after the images for a demonstration. The Hovding will cost you a cool $446.